Welcome to my uncontrolled chaos
This is Joey, a brand marketing and communications specialist in Saigon.

Joey likes understanding how things work across roles, formats, and scales, and ends up in every part of a project, from the first strategy note to the last post.

This portfolio is a selection of that work.

Currently looking for an in-house brand team :>

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Marketing & Communications
Film & Production
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AGI 2025


 AGI Open 2025 marked the first time this international design conference was hosted in Southeast Asia (Ho Chi Minh City). 


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Role: Event Communications & Coordination

I co-led regional event communications with the Communications Manager and supported on-site coordination to bring the global brand to life locally.
  • Channel Management:  Planned and ran digital communications across Web and Instagram to support reach and ticket sales
  • Brand Compliance: Reviewed localized promotional assets against AGI's international brand guidelines.
  • Stakeholder Liaison:  Coordinated communication between global organizers and local production teams for on-site execution.

Communication Impact (2-Month Execution Window, AGI Open IG)
  • 1.4M+ Organic Views
  • 92K Accounts Reached
  • 20K Profile Visits
  • 3K New Followers

Event Impact
  • 600/600 Tickets Sold (100% Sold-Out)
  • 50+ Marketing & Event Assets





Creative Directors: Joshua Breidenbach, Chi-An De Leo
Design Director: Tien Nguyen
Designers: Hieu Vo, Duy Nguyen, Hau Huynh, Truc Huynh, Ange Linh
Project Managers: Khanh Nguyen, Y-Van Pham, Vy Vuong 
Communications Manager: Vic Vu
Communications: Joey Phan
Production Director: Anna Dinh
Production Technician: Thuong Nguyen
Coordinators: Da-Thuy Nguyen, Thuong Dang, Jessie Nguyen, Hong Tran, Tram Huynh, My Tien Huynh, Minh-Anh
Nguyen, Khong Linh, Truc Huynh, Mai Nguyen, Phuong Anh