About
Joey Phan

Saigon, Vietnam
joeyphann20@gmail.com

Brand Marketing & Communications Specialist with nearly 3 years in brand content, organic social, and campaign rollouts.

Joey joined Rice Studios in 2023 as its first communications hire and built the studio's content and press setup from zero, working independently with the Creative Director. She owned content strategy for Mãi, a sustainable goods brand, Rice’s channels, and co-led regional communications for AGI Open 2025 with the Communications Manager. When Rice joined Base Design in 2025, she supported communications between the Saigon studio and the Brussels headquarters.

Outside the studio, she writes and directs short films, applying the same storytelling instinct to a different medium.


EducationHCMC University of Economics and Finance

Bachelor of Arts, Digital Communication and Media
2023




ExperienceBase Design Saigon (Formerly Rice Studios)
Communications
Sep 2023 — April 2026

Brands: Rice, Base Design, Mãi, Alliance Graphique Internationale (AGI), What it isN't




PURPOSE.ANT
Copywriting Intern
Mar 2023 — June 2023

Brands: Oishi, MBBank, Carlsberg, OPPO, KUN, KITKAT, Richy, VNBP, Sabeco, Epson, Unidry




Core Skill Brand & Content
Communications & Copywriting
Social Analytics
Stakeholder Relations
Media Production




SofwareAdobe Premiere Pro
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Figma
Keynote
Google Workspace




LanguageEnglish (Professional)
Vietnamese (Native)