Welcome to my uncontrolled chaos
Joey likes understanding how things work across different roles, formats, and scales.

Curiosity pushes her into every corner of a project—from the initial strategy to the final creative output.

This portfolio is a snapshot of that end-to-end execution.

About  
Email
LinkedIn
Tag
Brand Communications
Film & Production
Photography

AGI 2025


 AGI Open 2025 marked the first time this prestigious international design conference was hosted in Southeast Asia (Ho Chi Minh City). 


Instagram
Website

Role: Event Communications & Coordination

I led the regional event communications and support on-site coordination to bring the global brand to life locally.
  • Channel Management: Planned & executed digital communications across owned channels to drive campaign reach and ticket conversions.
  • Brand Compliance: Reviewed all localized promotional assets to ensure strict alignment with international AGI brand guidelines.
  • Stakeholder Liaison: Coordinated communication between global organizers and local production teams to ensure seamless on-site execution.

Communication Impact (2-Month Execution Window)
  • 1.4M+ Organic Views
  • 92K Accounts Reached
  • 20K Profile Visits
  • 3K New Followers

Event Impact
  • 600+ Attendees (100% Sold-Out)
  • 50+ Tailored Marketing & Event Assets Produced





Credits:

Creative Directors: Joshua Breidenbach, Chi-An De Leo
Design Director: Tien Nguyen
Designers: Hieu Vo, Duy Nguyen, Hau Huynh, Truc Huynh, Ange Linh
Project Managers: Khanh Nguyen, Y-Van Pham, Vy Vuong 
Communications Manager: Vic Vu
Communications: Joey Phan
Production Director: Anna Dinh
Production Technician: Thuong Nguyen
Coordinators: Da-Thuy Nguyen, Thuong Dang, Jessie Nguyen, Hong Tran, Tram Huynh, My Tien Huynh, Minh-Anh
Nguyen, Khong Linh, Truc Huynh, Mai Nguyen, Phuong Anh