AGI 2025
Alliance Graphique Internationale (AGI) is a global alliance of leading graphic designers. Each year, they organized AGI Open—the annual not-for-profit conference, bringing together designers, students, and professionals for two days of talks, discussions, and workshops.
The 2025 edition, hosted in Ho Chi Minh City, marked the first time the event was held in Southeast Asia. It featured more than 20 internationally recognized designers, creating a platform for exchange around contemporary design practice and ideas.
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Mãi
Mãi means forever.
Mãi nghĩa là mãi mãi.
Mãiは永遠を意味します。
Mãi is an ever-expanding collection of furniture, objects, and games made from 100% up-cycled plastic waste.
Mãi encourages celebration, collaboration, and artistic experimentation through collectible objects that rethink the value and lifecycle of plastic materials.
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Rice
Founded in 2011, Rice is a branding studio shaped and inspired by Vietnamese visual culture. Over the years, it has established itself as one of the country’s leading design studios, earning global recognition and awards along the way.
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Base Design
Base Design is an international network of creative studios specializing in branding and communications.
In 2025, Rice joined with Base Design as part of the global studio network, forming Base Saigon—the group’s first studio in Southeast Asia.
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Dream Of Olympic
(Don't be Afraid To Say Love Vietnam)
A collaboration with Đừng Ngại Nói Lời Yêu (Don't be Afraid To Say Love Vietnam)
Đừng Ngại Nói Lời Yêu is a multidisciplinary creative project initiated by photographer Chiron Dương and powered by ChiLab Vietnam.
The project explores expressions of love and Vietnamese identity through art, photography, film, and cultural narratives. Places the traditional Áo Dài at the center of the visual language, not as a static cultural symbol, but as a medium to tell new stories about how Vietnamese people live, create, and express love today.
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XXS
Logline: Obsessed with achieving her idea of the perfect body, a beauty and lifestyle content creator turns to a mysterious drug she believes will make it possible.
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Tòmò
Modular Wooden Toy
Tò Mò is a wooden game designed to encourage curiosity, spatial thinking, and creative play. The toy system combines geometric blocks in a soft color palette, allowing children to explore stacking, balancing, and constructing different forms through open-ended interaction.
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AGI Chocolate
As part of AGI Open 2025 under the theme “ĐÂY”, members of Alliance Graphique Internationale collaborated with Marou Faiseurs de Chocolat to create a limited-edition series of chocolate bars featuring packaging designed by AGI members.
The project brings together international designers and a local craft chocolate maker, resulting in a collectible set developed for the event.
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Archive
Shot on:
Fuji XT-4,
Fuji XT-30,
Canon G3X,
Canon 6D
Edit on:
Adobe Lightroom
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